The BASF Brand
The portfolio of products and brands under the BASF umbrella is expansive. The Construction Chemicals division of North America has gone through a number of acquisitions and mergers over the years making it one of the most premier businesses offering a broad portfolio of different products across the construction industry, Master Builders Solutions.
Proudfoot Creative has been partnering with BASF for over a decade and have provided creative for nearly every touch point from global rebranding and packaging to environmental trade show design and signage. Below is just a small sampling of our work.
Scope of Work:
– Branding and Identity
– Advertising
– Print collateral
– Packaging
– Product Photography
– Environmental
– Interactive media
BASF Construction Chemicals (EB)
BASF Corporation is the largest affiliate of BASF SE and the second largest producer and marketer of chemicals and related products in North America. At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Through science and innovation we enable our customers in nearly every industry to meet the current and future needs of society.
Single Source Solutions Provider
Under the Master Builders Solutions brand, the portfolio provides products for new construction, maintenance, repair and renovation of structures in nearly all market sectors. Each of these market sectors demand the best performance from the products that we develop for use in. The many marketing touch points for each product segment are critical in connecting with our customers, whether it be on the job site or in an engineers office.
About Master Builders Solutions
Under the global umbrella brand Master Builders Solutions, we offer advanced chemical solutions for the construction, maintenance, repair and renovation of structures. The brand is built on more than 100 years of experience in the construction industry. Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, and performance flooring systems. We leverage global technologies and our in-depth knowledge of local building needs to develop innovations that help make our customers more successful and drive sustainable construction. We operate production sites and sales offices in more than 60 countries.
Construction Sealants
Even seemingly small moisture leaks in structures can cause major damage that disrupts lives and business operations. For contractors, architects and engineers, moisture issues can cause costly callbacks, damaged reputations and strained relationships. All that makes using the right construction sealant or caulk a critical detail in building construction. MasterSeal construction sealants are designed for longevity and ease of application, offering the expansive benefits to keep buildings watertight.
Admixture Systems
Our technologies add value and reliability to concrete production and construction Master Builders Solutions provides a complete portfolio of high-quality admixtures that improve the placing, pumping, finishing, and long-term performance of concrete. We have more than 100 years of experience in the concrete construction industry and our concrete specialists bring their expertise to over 30 industry associations like ACI, NRMCA, PCI, and ASCC.
