Welcome to Vinnie’s…
Since 1987, Vinnie’s has been a staple restaurant in the Raleigh, NC region. The branding had been original since its opening and was in need of a refresh without a total re-invention. A refined and more polished logotype paired with updated menu designs brought the Tavern’s aesthetic up to date without departing from its recognizable roots as one of the best Steakhouses in North Carolina.
Scope of Work:
– Branding and Identity
– Print collateral
– Interactive media
Welcome to Vinnie’s Steak House and Tavern, the premier destination for fine dining in the Triangle since 1987. Independently owned and operated, Vinnie’s proudly serves Certified Angus Beef in a variety of cuts and sizes, featuring Prime New York Strips, Dry Aged Ribeyes and a Bone-In Filet Mignon exclusive to Vinnie’s. Vinnie’s also offers the freshest seafood available, including our Jumbo Cold Water Lobster tails, classic Italian fare, Farmer’s Market vegetables and homemade desserts.
OLD LOGO
Mixing Old with New
While tradition is important at a steakhouse that dates back to 1987, Executive Chef Tom Armstrong has been able to introduce new dishes over the years. The mix of traditional and new dishes has attracted a diverse clientele, some of whom have incorporated Vinnie’s Steak House into their family traditions since the steakhouse opened, as well as new faces who have either recently moved to the area or were too young to have frequented the restaurant during its early days.
The Importance of Menu Design
From the moment a patron sits down to dine at an establishment, the first thing on their minds and in there hands is the menu. The menu serves as more than simply a guide to pricing but instead as a warm welcome to the restaurant and a preview of what’s to come. Unique layouts combined with strong legibility are what lend themselves to a successful piece of print collateral that all restaurants should always pay close attention to.
