Waldeck and Woodrow
Skilled litigators. Proven results.

Aggressive Advocates. Personalized Service.

For a law firm with a history dating back nearly 50 years, its growth to the present day has produced a number of new partners and staff members. To modernize the existing branding, a new logotype was created along with a monogram to support.

Additional collateral including business stationary, color palette definitions and e-mail signatures were produced as part of the refresh.

Scope of Work:
– Branding and Identity

Aggressive Advocates. Personalized Service.

From its inception, our firm’s growth has been intentional and strategic. While other firms have ballooned through mergers, acquisitions, and unregulated expansions, Waldeck & Woodrow has remained purposefully small. Because of that, we’re more nimble, more responsive and, ultimately, we can better serve our clients’ needs. We don’t outsource your problems or leave your litigation in the hands of inexperienced associates. When you have questions, you get answers from people who know your issues and your industry inside and out. That’s how we’ve been doing business for more than 50 years- and we have no plans of changing that any time soon.

Experienced Litigators. Proven Results.

Waldeck & Woodrow offers our clients the experience and capability of a large firm combined with the service and responsiveness of a boutique firm. With licenses to practice in Minnesota, Wisconsin and North Dakota, our team of skilled attorneys helps clients navigate the complex world of insurance defense. We’ve represented individuals and businesses through every stage of litigation, from pre-suit settlements and mediations to arbitrations and appeals. And though we may be known as aggressive litigators, our expertise extends well beyond the courtroom. Every step of the way, no matter the litigation stage, we put our clients’ needs first – and we have a successful track record to prove it.

Touch Points

The development of a new logotype is very in-depth and involves heavy consideration for its usage in the present and more importantly the future. From the drawing board to the many iterations during the refinement process to the addition of a monogram, the many different touch points for a new logo are expansive. In addition to traditional media including print and apparel, the digital platforms of today are likely where the most visibility will occur.